FAW-VW Automotive Co,. Ltd
FAW-VW New Brand Digital Marketing Platform Construction and Operation Agency Bidding Announcement

由于公司业务发展需要，现需要招募新品牌数字营销平台搭建及运营年度代理。敬请关注以下内容：

New brand needs to enlist digital marketing platform construction and operation agencies due to business development. Please see the following contents:

1. 招募标准Agency Qualification：

1.1公司注册时间：2015年1月1日前注册；

Company registration time: before January 1st, 2015

1.2公司规模：应具备稳定核心团队50人以上；

Company scale: stable core team over 50 employees .

1.3公司专业素质：具有较强的数字营销环境分析、消费者洞察能力、数字化技术支持和平台构建能力；具备独立直签的主流知名品牌官网策略策划、创意实施、技术服务及运营维护经验；具备微信、微博、APP、等移动端数字营销平台的技术服务及运营维护经验；具备经销商数字营销平台的技术服务及运营维护经验。

Company expertise: strong digital communication environment analysis , customer insights analysis abilities , digital technical support and platform building abilities ; independent service experience of official website strategy planning, creative execution, technical service and operation for major brands ; technical service and operation experience for APP , Wechat , Weibo ;

technical service and operation experience for dealer digital marketing platform .

1.4人员素质 Staff quality

策略团队具备较强的消费者洞察能力、调研、用户人群分析、平台规划用户体验规划、传播效果监控及优化服务经验；

Consultant team must have strong consumer insight ability , survey ability , user analysis , site architecture planning, UE planning , communication quality monitor & optimization service experience;

技术团队核心人员具备信息技术、信息架构及IT咨询经验；

IT core staff must have IT ,information architecture & IT consulting experience

客户团队核心人员需具备汽车行业平台搭建及运营服务经验；

Account team core staff must have car industry service experience for platform building & operation;

创意团队核心人员需具备4A广告公司创意工作经验；

Creative team core staff must have 4A company creative work experience ;

2.招募须知Agency Requirement：

2.1签约后业务范围：涵盖新品牌市场与项目管理部负责的品牌官网、微信与微博等三大平台的搭建、策略、规划与执行工作；主要内容包括竞品监测及研究、数字营销平台用户需求趋势研究、新品牌数字营销平台发展策略、完成数字平台搭建、日常维护更新、优化升级、数据/后台监控、各平台的运营策略、微信功能开发。

Service scope : Cover three digital marketing platforms’( official website , Wechat & Weibo , etc responsible by marketing and project management dep.)construction, strategy , planning & execution , mainly including competitors monitoring & research , digital marketing platform demand trend research , New brand digital marketing platform development strategy , complete the digital platform construction, daily update & maintenance , optimization & update , data / background monitoring , each platform operation strategy , Wechat function development .

2.2商业机密保护：若招募成功，该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

Commercial secrets protection: The enlisted agency should abide by related confidential agreements of FAW-VW Automotive Co,. Ltd

符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版（密封处加盖公司公章）在北京时间2018年 5月9日24:00点前通过EMS邮寄至一汽-大众汽车有限公司成都采购部，以EMS寄出时的当地邮戳时间为准（同时请确保邮件材料能在4日内抵达），逾期提交的资料视为无效。另请以邮件形式通知EMS邮寄时间和EMS号，以备查档所需。

Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on May 9th, 2018 through EMS. Document submission time should base on postmark of local EMS delivery (Please also ensure that the mail materials can arrive within 4 days), overdue submission is invalid. Please also email us your EMS post time and EMS number for inquiry.

具体通讯地址及联系方式详见下面内容：

Address and contact as below：

邮递地址：中国成都经济技术开发区成龙大道三段177号一汽-大众汽车有限公司成都分公司成都采购采购部

成都一般材料采购科涂启养收 邮编：610100

Tu Qiyang, Chengdu Purchasing Department of FAW-VW Automotive Co., Ltd Chengdu Branch. 177, Segment3, Chenglong Street, Economy and Technological Development Zone, Chengdu, China. Post Code: 610100

联系方式Contact Person：

申建国Shen Jianguo：***-********

Email：JianGuo.Shen_EBO@faw-vw.com

涂启养Tu Qiyang：***-********

Email: qiyang.tu@faw-vw.com

3. 须提交资料Required Documents：

3.1 公司概况介绍，包括但不限于公司规模、分支机构等；

Company profile, including but not limited to company scale and branches, etc;

3.2 申报表（请见附件）：请如实填写贵司相关信息，加盖公司公章并请法人代表签字；

Application form (see attachment), please truthfully fill in company information,

stamp company seal and sign legal representative signature;

3.3 公司资质：经年检合格的营业执照，税务登记证，组织机构代码证及其它证明材料；法人代表证明书或法人委托书；法人代表身份证、经办人身份证。（注：以上内容请提供复印件；营业执照请加盖公司公章并提供营业执照官网真伪查询信息）；

Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information );

3.4 公司管理机构及人员情况：管理层机构及人员介绍，策略、创意、数字技术支持、活动、媒介、文案、监测专业人员介绍（数量、工作年限、工作经历、资质等），专家人员介绍（数量、工作年限、工作经历、资质等）。（注：各专业人员必须提供近半年的社保缴纳证明原件）；

组织机构及人员规划介绍，包括但不限于机构，职责，流程，工作考核记录，人员招募，人员管理，培训与激励等。

Company organization structure and personnel: introduction of company top management, professional personnel in field of strategy, creativity, digital technology support and activities, media, copywriting and monitoring professionals (quantity, working years, work experience, qualifications, etc.)

planning as well as experts (number, working experience and qualification)

Remark: all professional personnel should provide the proof of social security payments of recent half year;

Organization and personnel planning and introduction, including but not limited to the organization, responsibilities, procedures, work assessment records, personnel recruitment, personnel management, training and incentives, etc.

3.5 目前服务客户情况：客户服务时间、服务范围，（请提供合同为证）；

Current client service status: service status of domestic and international famous clients (service time/scope and contract as proof);

3.6 近3年项目作品：近3年已执行的汽车行业数字化平台搭建及运营案例等。

Nearly 3 years project case: nearly 3 years of implementation of the automobile industry digital platform construction and operation case, etc.;

针对3.4-3.5，除书面资料外，还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供，时间以15分钟为限。

As for 3.4-3.5, except paper copies, please provide 15 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

上述资料和信息必须属实且可随时提供原始凭证验证。如查明有虚假资料和信息，将直接取消其招募资格。以上材料，请尽量提供中英双语，视频文件请配上英文备注。

All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment. About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

4. 招募流程Recruitment Process：

4.1招募公告官网公布

Recruitment announcement publish on corporate website;

4.2收集应招公司资料

Collect agencies documents;

4.3相关资料筛选评审

Agencies documents review and filtering;

4.4如提交资料初审通过，将通知该公司下一步工作

Advise qualified agencies next step work;