机上音乐节目ProcurementProjectofIn-flightMusicProgramsCo
机上音乐节目ProcurementProjectofIn-flightMusicProgramsCo
机上音乐节目采购项目竞争性谈判公告
Procurement Project of In-flight Music Programs
Competitive Negotiation Announcement
中国航空传媒有限责任公司现就机上音乐节目采购项目进行公开采购，诚邀符合条件的供应商报名参加。本公告在国航官网采购平台（www.airchina.com.cn/cn/contact_us/cgpt）同时发布。
Air China Media Co., Ltd. hereby launches an open procurement of in-flight music programs, and sincerely invites eligible suppliers to bid. This announcement is also simultaneously made available at the procurement platform of Air China’s portal website: www.airchina.com.cn/cn/contact_us/cgpt.
一、项目名称：机上音乐节目采购项目
I. Project Name: Procurement Project of In-flight Music Programs
二、项目内容：采购三大唱片公司的音乐唱片和版权共国航机上使用。
II. Item Description: Purchase of music records and copyrights of the three major record companies for use on Air China.
三、供应商资格要求：
需具备三大唱片公司的授权或许可文件。
III. Provider Qualifications: Must be licensed by the three major music record companies for distribution.
四、报名材料：
1、经年检合格的营业执照副本（复印件），或一切能够证明该企业合法存续的证明文件。
2、符合供应商资格要求的证明文件（复印件）。
3、公司介绍（对公司整体情况的介绍，同时还需要包括：与哪些航空公司具有合作关系等）。
以上材料须加盖公章或签字。
IV. Bidding Documents:
1. A duplicate copy of certificates that prove the lawful existence of the company, including, but not limited to, the following:
a. A business license showing the company has passed annual inspection;
b. Others.
2. Duplicate copies of supporting documents proving that providers meet the qualification requirements.
3. Company introduction, including company profile and collaborative relationships with airlines.
The above documents should be affixed with corporate seals or signature.
五、报名方式：供应商一律以电子邮件方式在报名截止日前之前，将报名材料电子扫描件发送至项目联系人邮箱，邮件主题为项目名称。
V. How to Apply: Email scanned copies of application documents to project contact persons before the deadline while indicating the project name in the email subject line.
六、报名截止时间：2018年7月20日上午10点（北京时间）。
VI. Deadline: 10:00 a.m. Beijing time July 20, 2018.
七、谈判时间：收到报名材料后会通过电子邮件通知谈判时间。
VII. Negotiation Time: The negotiation time will be emailed after receiving the application documents.
八、谈判材料：
谈判时需要提交报价单和服务应答文件，具体内容见文件：“三大唱片CSP竞争性谈判需求 music requirements”和“三大唱片竞争性谈判报价模板 music quotation”
VIII. Negotiation Documents：
Price quotes and Service response file need to submit in the negotiation, See the document for details: ‘三大唱片CSP竞争性谈判需求 music requirements’ and ‘三大唱片竞争性谈判报价模板 music quotation’.
九、项目联系人：遇伟刚、张乐为
联系人电话：***-********、***-********
联系人电子邮箱：
zhanglw@airchinamedia.com
IX. Project Contact Person: Yu Weigang\Zhang Lewei
Tel.: ***-********\***-********
Email:yuwg@airchinamedia.com\
zhanglw@airchinamedia.com
十、我公司采购项目公告指定的网络发布渠道为国航官网(www.airchina.com.cn)和()。除上述外，在其他任何媒介上转载的以我公司为采购主体的项目公告均为非法转载，我公司不承担责任。
X. Announcements of our company’s purchasing projects are published on designated online channels, including www.airchina.com.cn and . Apart from the above-mentioned channels, any project announcement with our company as the purchaser that is reprinted on any other media is considered unauthorized, and our company will not be held liable.
附件1：三大唱片CSP竞争性谈判需求 music requirements
需求：
| AIR CHINA MEDIACONFIDENTIAL DOCUMENT | 回答 | ||
| 基本情况调研 | 1 | 三大唱片公司与三大词曲公司的关系？ The relationship between Record company and publisher in "3 Major" | |
| 2 | 音乐作品的版权中母带版权与词曲版权的关系？ The relationship between master right and publishing right | ||
| 3 | 在航空器播放音乐作品都需要什么权利？在航空器播放音乐视频都需要什么权利？ What kind of copyright if music/music video displayed in aircraft? | ||
| 4 | 在航空器播放三大唱片需解决版权授权的权利人或机构？ Which rights body or agency could resolve the copyright if the music comes from"3 Major" displayed in aircraft? | ||
| 5 | 什么是母带版权中的复制权？什么是词曲版权中的复制权？ What's the concept of mechanical rights both in master and publisher rights? | ||
| 6 | 什么是母带版权中的表演权？什么是词曲版权中的表演权？ What's the concept of performance rights in master and publisher rights? | ||
| 7 | 词曲版权中权重的概念？ What's the concept of weighting in publisher rights? | ||
| 8 | 三大唱片公司出版发行唱片与代理发行唱片的概念？ What's the concept of publication issuance and surrogate issuance? | ||
| 9 | 综上所述，代理商可获得三大唱片公司发行唱片的范围及数量级？ In summary，What resources we could obtain from agency？What is the quantity of tracks？ | ||
| 10 | 新发行唱片和存量唱片的售价是否存在差异？ Does new release and vintage have price difference? | ||
| 11 | 根据国航的机队规模和使用音乐数量，提供三大音乐唱片/视频报价 Please provide offer of "3 Major”album and music video based on no. of fleets and music quantity. | ||
| 12 | 非三大音乐唱片/音乐视频供应情况介绍及报价 Please provide the introduction and rate for music/video that doesn't belong to "3 Major" | ||
| 13 | 其它音频内容供应情况及报价，比如：脱口秀、有声读物等 And rate for some other program, like talkshow, audio book, etc.. | ||
| 14 | 是否提供优惠政策，请详细说明，比如：自助餐模式对应的使用政策 Can we get any discount? Please specify. (e.g. "Buffet"model) | ||
| 15 | 是否收取其他费用，请详细说明 Is there any extra fee? Please specify. | ||
| 16 | 希望的付款条件，请详细说明 Payment requirement. | ||
| 17 | 与其他航空公司的合作经验 The experience of service for other Airlines? | ||
| 具体业务需求 | 1 | 根据国航的机上娱乐产品设计与运营机制，定期推荐更新歌单/专辑/音乐视频内容，提供文字加工服务，比如：根据主题组合歌单，撰写推荐语. Update music, album, and video at regular internals that satisfy Air China requirement. Provide content managment service, such as copywriter plans. | |
| 2 | 提供音乐背景与歌词的审核服务，能辨别音乐背景和歌词是否与中国国情和文化氛围适应，确保内容安全，比如：对于歌词中涉及中国政治、民族矛盾、争议人物、宗教信仰、性暗示、暴力血腥、毒品等敏感的元素时等有争议的要素时，应给予过滤筛查。并特别提醒国航慎重使用该演唱者或作者的其他作品 Be very cautious on CHINA POLITICS, RACIAL CONFLICT, CONTROVERSIAL FIGURE, RELIGION, NUDITY, VIOLENCE. Provide lyric and music background audit service. Make sure the unqualified content can be blocked before media delivery and remind us pay special attention on other works relate to the performer or author | ||
| 3 | 根据策划提交的资料须根据国航提供的固定格式进行填写，信息经过整合及筛选且格式统一，资料应包含：音轨名称、专辑名称、视频名称、发行年份、发行厂牌、表演者姓名、国家、语言、时长、报价、版权期等信息 Files submittion should follow the canned format provided by Air China , the information should be integrated & screened and in the same format. files should include: track, album, video, the year of issue, publiser, actor, nationality, language, length, quote, copyright period, etc | ||
| 4 | 随节目母带或数字文件一起提供符合国航机上媒体、新媒体以及杂志技术标准的宣传视频、双语歌词（原语与中文翻译）、专辑宣传海报、艺人照片等物料 Provide propaganda video, Chi-Eng lyric,poster, artist photograph and master file in Air China's technical standard. | ||
| 5 | 授权国航机上全媒体以及与国航相关的新媒体渠道使用这些资料和物料（包括宣传视频、专辑海报、艺人照片及文字）进行宣传和介绍，并在不歪曲内容的前提下，做适应性修改 Confirm Air China to use these material (including video, poster, photograph etc..) on our media introduction/promotion. | ||
| 6 | 每期节目上机前30天为国航指定的2张推荐专辑或主题歌单各提供800字左右的介绍及推荐文章，文章中英双语，最好分别以母语撰写，以供中外旅客顺畅阅读 Provide at least 2 800-word Chi-Eng articles to review that month's Topic song list or album 30 days before broadcasting | ||
| 7 | 提供节目原语种标题、简介及中文翻译 Provide text materials, such as Album title and description in original languages and translation in chinese. | ||
| 8 | 根据国航需求，为国航建立中英双语的选择历史记录，并按月更新节目的信息 Establish a history record for the movie and TV that broadcasted, and update monthly. | ||
| 9 | 帮助国航进行内容标签化管理，控制上机内容的比重结构 Do content managment with different labels and control the percentage of various categories | ||
| 10 | 提供在线的节目资料库供航空公司登陆查询 Provide an online database to search information of every available album or music video | ||
| 其他 | 1 | 节目授权范围是否满足大国航系其他航空公司（如澳门航空）使用，计价方式有何不同？ Is it permitted to authorize Air China broadcast programme on Group airlines, such as Air Macau? Does it has different pricing manager? | |
| 2 | 提供满足国航要求的图片编辑和设计服务，比如：节目海报角标设计 Provide graphic design and image processing services, such as corner sign on album posters, etc. | ||
| 3 | 每季度根据其他客户航空公司的主题歌单/音乐专辑选择依据、选用的数量、GUI设计、使用体验分析、机上娱乐创新举措为国航提出改善服务的建议 Provide professional advices quarterly, based on other airlines' IFE content, GUI design, user experiences analysis and other innovations | ||
| 4 | 7*24小时及时响应业务需求，可以加班紧急配合处理突发的媒体更新、抑制及删除工作 24/7 quickly response and overtime for emergency | ||
| 5 | 委派专门的客户经理及团队对接国航业务 Send a team with resposible manager to take business connection | ||
| 6 | 对其它临时提出的业务需求进行积极响应 Promot feedback on other requests | ||
数据：
| AIR CHINA MEDIA CONFIDENTIAL DOCUMENT | ||
| 国航数据 | I. Details of broadcast system. i.e. system name, AVOD,BROADCAST etc. Thales (i4k and i5k) Panasonic (ex3/ex2/efx/exo/Dmpes/3k) | |
| II. How many new albums every month? i4k/i5k/ex2/ex3/3k: Albums（Totally 60CDS） exo/Dmpes/：Song list （Totally 60Tracks） | ||
| III. How many seats in each aircraft and the total no of aircrafts in AIR CHINA? AVOD： 【13 Aircrafts】A321-200【12 Seats(6.49%)】 【29 Aircratts】B737-800【12 Seats(7.55%)】 【4 Aircrafts】A330-200【12 Seats(4.24%)】 【16 Aircrafts】A330-200【251 Seats】 【10 Aircrafts】A330-200【246 Seats】 【6 Aircrafts】A330-300【56 Seats(18.01%)】 【23 Aircrafts】A330-300【301 Seats】 【26 Aircrafts】B777-300ER【311 Seats】 【7 Aircrafts】B747-800【365 Seats】 【3 Aircrafts】B747-400P【52 Seats(15.03%)】 【13 Aircrafts】B787-9【293 Seats】 BROADCAST: 【44 Aircrafts】A320【150 Seats 】 【13 Aircrafts】A321-200【173 Seats】 【4 Aircrafts】A330-200【271 Seats】 【6 Aircrafts】A330-300【254 Seats】 【17 Aircrafts】B737-700【120 Seats】 【7 Aircrafts】B737-800MAX【159 Seats】 【102 Aircrafts】B737-800【159 Seats】 【29 Aircratts】B737-800【147 Seats 】 【3 Aircrafts】B747-400P【294 Seats】 | ||
| IV. How frequently the Albums/Tracks are updated? We update albums in AVOD system every month，song list in BROADCAST system every 3 month. | ||
| V. How many categorys in AVOD System? 20 Categorys，including FOLK SONG（中国民歌）/CHINESE POP（国语流行）/FOLK MUSIC（中国民乐）/CHINA ARTS（戏曲相声）/CLASSICAL（古典交响）/ORIENT NOTES（华乐传奇）/UBER ASIA（亚洲印象）/HITS BLITZ（西方乐潮）/WORLD MUSIC（世界之声）/EURO EXPRESS（欧洲风情）/COUNTRY（轻松乡村）/BLUES & JAZZ（蓝调爵士）/ROCK VAULT（摇滚浪潮）/DANCE VIBES（舞动电音）/MEMORIES（岁月留声）/THE SCORE（原声带集）/KID'S WORLD（儿童天地）/UNWIND（心灵疗养）/AUDIO BOOK（有声读物）/BILLBOARD（排行榜） | ||
附件2：三大唱片竞争性谈判报价模板 music quotation
| Service | Unit | Description | Update | Details | Quotation Basis | Other Options | Pricing |
| Copyrighted music | Album | Royalty Fees | Monthly Update | Including Warner Music/Sony Music/Universal Music/Warner Chappell/Sony ATV/Universal Publishing | |||
| Song list | Royalty Fees | 3 Monthly Update | Including Warner Music/Sony Music/Universal Music/Warner Chappell/Sony ATV/Universal Publishing | ||||
| Management / Service Fees | Metadata | Metadata material providing | Monthly | All items on the SDS,including Track name/Album name/Performer/Sysnopsis in a word/Comentary in a word,etc. | |||
| Metadata input | Monthly | MMA/M3 system metadata input | |||||
| Management Fee | Management Fee | Monthly | Storage | ||||
| Other Services | Music Video | Royalty Fees | Monthly Update | Single language (Mandarin) voiceover plus one language subtitle. Additional subtitles would be an additional $1000 per video | |||
| Recommendation | Eng-Chi recommendation | Monthly Update | 800 Word Eng-Chi article on the album recommendation | ||||
| Eng-Chi recommendation | Monthly Update | 300 Word Eng-Chi article on the Topic recommendation | |||||
| Content curation | Monthly Update | Depending on proposal make the album selection,combine song list,etc | |||||
| Script writing | Broadcast audio script writing | 3 Monthly Update | 60'Program*4,30'Program*4 Total | ||||
| Host or Hostess | Reading Broadcast audio Script | 3 Monthly Update | 60'Program*4,30'Program*4 Total | ||||
| Content audit | Monthly Update | Including music/performer background survey,dirty words filtration,etc | |||||
| Ad Hoc Requests (not included in Grand Total) | Lyrics | For wifi system | Monthly | Original language version | |||
| Recall(if need) | Royalty Fees | Non scheduled | |||||
| Please note: | |||||||
| The account of aircrafts described on RFP(including mix class aircrafts) | |||||||
| The quantity of albums described on RFP(60CDs update monthly/60Tracks update 3 monthly) | |||||||
| If there are any options cause price changing, please show the details | |||||||
|
招标
|
- 关注我们可获得更多采购需求 |
关注 |
最近搜索
无
热门搜索
无
